A Black male model
Woman hands
A chair
A chair
A Black male model
Woman hands
A chair
A chair
CREATIVE DIRECTOR
FOR REAL ESTATE + HOSPITALITY + LIFESTYLE BRANDS
CREATIVE DIRECTOR
FOR REAL ESTATE + HOSPITALITY
+ LIFESTYLE BRANDS
A curated selection of work created across London, New York and Dubai. From brand identities to immersive digital experiences, each project reflects a commitment to clarity, craft, and a distinct point of view.
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PANORAMIC RESTAURANT | UK
A NEW HIGH
Set 32 storeys above the city, Panoramic Restaurant redefined Liverpool’s dining scene — the tallest commercial restaurant outside London and a destination in its own right. With uninterrupted views across the city skyline and toward the Welsh hills beyond, the experience begins long before the first course arrives.
REAL ESTATE
AL MINA RESIDENCES | OMAN
THE JOURNEY CALLS
Set within a tranquil bayside enclave, Al Mina at Barr Al Jissah is a marina and luxury residential community inspired by Oman’s deep-rooted maritime traditions. It is a place shaped by sea, culture, and craftsmanship — where contemporary waterfront living is enriched by the spirit of the Sultanate.
REAL ESTATE
BACCARAT RESIDENCES | DUBAI
TO LIVE IN ART IS THE ART OF LIVING
Baccarat Residences introduced a rare proposition to Dubai — a limited collection of hand-crafted homes inspired by one of the world’s most revered luxury maisons. Timeless elegance. Precision craftsmanship. An uncompromising devotion to detail.
REAL ESTATE
DUBAI LADIES CLUB | DUBAI
A PRIVATE WORLD
Dubai Ladies Club is an exclusive beachfront retreat designed to offer privacy, wellness, and connection in the heart of the city. More than a members’ club, it is a sanctuary — a place where women gather to recharge, socialize, and invest in their wellbeing within a secure and refined environment.
HOSPITALITY
FOUR SEASONS RESIDENCES | MUMBAI
TRUE LUXURY
Rising above the city, Four Seasons Private Residences Mumbai introduced a new benchmark for ultra-luxury living in India — just twenty-six residences across fifty-five floors, designed for a global clientele who expect privacy, prestige, and perfection.
HOSPITALITY
LUBAN SPA | DUBAI
THE SPA OF FRANKINCENSE
Rooted in the ancient traditions of Oman, Luban Spa draws its essence from frankincense — a precious resin treasured for centuries for its healing and beauty properties. The brand translates this heritage into a cosmopolitan spa experience where ritual meets refinement.
HOSPITALITY
ST. REGIS RESIDENCES | JAKARTA
A GIFT TO YOUR FUTURE
The Residences at The St. Regis Jakarta introduced a new era of branded living to the city — sky residences defined by architectural presence, exquisite interiors, and exceptional spatial generosity. A rare address created for those who see property not simply as ownership, but as inheritance.
REAL ESTATE
BEDFORD AVE & NORTH 4TH | NEW YORK
PRIME RETAIL
Brooklyn’s reputation precedes itself — galleries, music, parks, independent brands, and a creative energy that defines modern New York. Located at one of Williamsburg’s most visible crossroads, Bedford Ave & North 4th delivers over 100,000 square feet of prime, column-free retail space in a neighborhood built on momentum.
REAL ESTATE
YAS MALL | ABU DHABI
FOR EVERY YOU
As Abu Dhabi’s definitive shopping and leisure destination, Yas Mall was conceived as more than retail — it is connected to the pulse of the city. A place where fashion, food, entertainment, and lifestyle converge to create moments that feel personal, vibrant, and uplifting.
LIFESTYLE
INFINITY IMAGES | PORTLAND
BEYOND THE FRAME
Infinity Images had deep expertise and an impressive body of work — but the brand needed to better reflect the scale, creativity, and sophistication of its output. The challenge was to reposition the company from a production vendor to a strategic creative partner — one capable of shaping not just events, but experiences.
REAL ESTATE
SHAIKH AL SHAWARMA | DUBAI
EAT LIKE A SHAIKH
Shaikh Al Shawarma reimagined a regional staple through the lens of quality, consistency, and contemporary design. With a tightly curated menu and a focus on execution, the concept delivered premium shawarma in a modern, approachable setting.
FOOD & BEVERAGE
KHAWARIZMI INTERNATIONAL COLLEGE | DUBAI
KNOWLEDGE. APPLIED.
Khawarizmi International College in Dubai is a forward-thinking institution focused on practical, career-oriented education. Rooted in academic rigor and real-world relevance, the college equips students with the skills, confidence, and mindset required to succeed in an evolving global economy.
EDUCATION
MADE BUSH TERMINAL | NEW YORK
(MANUFACTURES. ARTISANS. DESIGNERS. ENTREPRENEURS.)
MADE campus at Bush Terminal is a revitalized industrial landmark in Brooklyn — a waterfront campus dedicated to modern manufacturing, creative production, and innovation. Once a historic shipping hub, it has been transformed into a future-facing ecosystem for the city’s makers.
REAL ESTATE
UNITED ARAB EMIRATES GOVERNMENT | ABU DHABI
ONE NATION. ONE VOICE. ONE SYSTEM.
In alignment with the new United Arab Emirates national strategy, the Prime Minister’s Office led the development of a unified brand for the UAE Government — a comprehensive identity system designed to bring clarity, cohesion, and modernity across all ministries and entities.
SENIORE DESIGNER
RELATED GROUP | MIAMI
BUILDING BEYOND THE SKYLINE
Related Group’s portfolio was expansive and iconic — but the brand narrative needed to reflect not just scale, but philosophy. The challenge was to articulate a point of view that positioned the company as more than a developer of luxury residences. It was about conveying cultural leadership, architectural collaboration, and a long-term vision for city-making.
REAL ESTATE
THE NOMAD PORTFOLIO | NEW YORK
A CURATED COLLECTION OF OFFICES
NoMad is a neighborhood defined by character — historic façades, independent hospitality, creative tenants, and architectural pedigree. The challenge was to unify multiple assets under a singular, confident narrative. Rather than marketing buildings individually, the strategy required positioning the portfolio as a district-level opportunity — a connected ecosystem embedded within one of New York’s most sought-after locations.
REAL ESTATE